David Lauren

“We're a close family, and we've always believed in working hard to achieve our dreams.”

“Ralph Lauren has always had a story. At first, my father told the story just through his designs. Now we're constantly looking for new ways to tell that story through innovation and technology.”

“Ralph Lauren is about creating stories, creating concepts that consumers want to live in. We are about creating dreams.”

“When I look at a Ralph Lauren store, it is not a store: it's an experience.”

“My parents are famously not part of the gestalt of the fashion industry.”

“We are ambassadors of American style, but we're in awe of British style.”

“I didn't want to work with my father. I wanted to see if I could develop my own career.”

“Hugh Grant does a great job with his style. Somehow understated yet timeless and seems to get it. He does it on and off camera.”

“When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.”

“Polo has always had an old-fashioned, aristocratic English feel.”

“My father grew up with no money. He was raised in one of the poorest neighbourhoods in the U.S. My mother helped him sew labels into his ties. My life has been very comfortable, sure, but they instilled into us the importance of the work ethic.”

“We've always been inspired by England; my father's first store was here.”

“There's so much out in the world that is not good for the environment.”

“My dad is my best friend, my father, and my boss. When I do something that is exciting and he likes it, it feels three times as good as you can imagine.”

“My father writes through clothes.”

“My job is to help my father tell stories.”

“Polo really is a European sport. It's not really that popular in America. I'm not an expert on the sport, but it's fun to watch.”

“When you enter a Ralph Lauren store, it's almost cinematic, as though you're walking through someone's home.”

“I learnt to drive at around eleven years old. In an old jeep on a field in Colorado. There were lots of ditches. I could barely see over the steering wheel.”

“Sportswear and activewear have been evolving over the years, and what makes it interesting is how you reflect the culture in which we're living in - whether it's creating clothing for a certain sport or creating new materials that we think athletes or people who are physical want to wear.”