Daniel J. Boorstin

“Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.”

“Some are born great, some achieve greatness, and some hire public relations officers.”

“Education is learning what you didn't even know you didn't know.”

“I write to discover what I think. After all, the bars aren't open that early.”

“We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.”

“The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.”

“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”

“Nothing is really real unless it happens on television.”