C. K. Prahalad

“I have no doubt that the elimination of poverty and deprivation is possible by 2020.”

“BoP consumer problems cannot be solved with old technologies.”

“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.”

“Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to information removes the first impediment to building this brave, new world. Information asymmetry has always been at the heart of poverty.”

“Assume responsibility for outcomes as well as for the processes and people you work with. How you achieve results will shape the kind of person you become.”

“Executives are constrained not by resources but by their imagination.”

“If your aspirations are not greater than your resources, you’re not an entrepreneur.”

“Strategy is about stretching limited resources to fit ambitious aspirations.”

“The future lies with those companies who see the poor as their customers.”

“The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.”

“Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound.”

“"With wolves, solidarity is first but when they hunt, they change roles. The implicit hierarchy depends on who does what. In an organization one unique person makes a difference, but you need teamwork to make it happen."”