A biography for Brunello Cucinellihasn’t been written yet.
“In my office, I have a very beautiful marble bust of Seneca. I always have my eye on him when I'm taking phone calls. He's one of the many philosophers I've always read and admired.”
“Italian companies need to re-convert themselves, and such a re-conversion must be toward a better, higher standard.”
“From a design perspective, the U.S. has always been a great source of inspiration for me.”
“To sum it all up, the objective of my life has been to give work a moral and economic dignity.”
“If I give you the right conditions to work, and I put you in a beautiful place, where you feel a little bit better about yourself because you know your work is being used for something greater than producing a profit, maybe you will get more creative; maybe you will want to work more.”
“I shave every day with an ancient manual razor. It was my father's, and I love it.”
“I've spent a lot of years living with normal people. If I take a private jet to go to a meeting in Milan, well, that's my business; I can do it. But I don't live for it.”
“A cashmere knit is like a book. It is something to save and go back to time after time. It is the feeling of an embrace.”
“The whole idea of wearing clothes is not to look ridiculous.”
“Order and tidiness is the first law of Heaven.”
“I am very rigorous with myself.”
“I tell my staff, 'Give me your best, and then go home and live your life.' I've never asked anyone to work harder, but I've told plenty that they needed rest.”
“I want to safeguard the value of lunch. For me, it is sacred. My family and I always have lunch and dinner together. And we always sit down. Food does not taste the same if you are standing up!”
“If you are an investor, I hope that you will stay with me for three, four, ten years. But if you ask me to make profits in ways that I have to change my allure, I won't do that. I won't lose my identity.”
“I like the idea of an enlightened principality. In the early eighteen-hundreds, in Germany, there were princes who built schools, streets, homes. I like that.”
“These new young politicians have given us the confidence to start dreaming again to believe there is a better politics, and a better future for Italy in general.”
“St. Benedict said to take care of your mind, body and soul. I swim for an hour every morning, do 15 minutes of Tibetan stretching and breathing exercises, and play soccer with friends four or more nights a week.”
“I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It's my dream.”
“For forty years, I've worn the same Azzaro Uomo fragrance.”