Bruce Friedrich

“Interview on the Making Sense podcast with Sam Harris, 2021”

“TED Talk: The next global agricultural revolution (2019)”

“Bruce Friedrich on The Good Food Institute's website”

“Bruce Friedrich...realized at a certain point that his activism wasn’t achieving his goal — getting fewer people to kill, eat and wear animals...These days, he is hoping capitalism might work where activism and persuasion fell short.”

“Behind the scenes of this surge [in demand for meat alternatives]—everywhere you turn, from advising new companies and funding scientific research to sparking our cultural obsession with meat alternatives—is Bruce Friedrich.”

“It is a crime against humanity, while people are starving, to funnel massive amounts of crops through animals so we can eat animals when those crops should be feeding human beings.”

“What is happening to [animals] on modern farms and in modern slaughterhouses is beyond most of the worst moments of our lives...that's their entire existence.”

“Individual action is great, but antibiotic resistance and climate change—they require more. Besides, convincing the world to eat less meat hasn't worked. For 50 years, environmentalists, global health experts and animal activists have been begging the public to eat less meat. And yet, per capita meat consumption is as high as it's been in recorded history.”

“We don't want to disrupt the meat industry, we want to transform it. We need their economies of scale, their global supply chain, their marketing expertise and their massive consumer base.”

“To remake meat is how we solve climate change. Remaking meat is how we prevent the next pandemic. Remaking meat is how we take antibiotics out of the food system.”

“We need to change the meat, because we aren’t going to change human nature.”