Brittany Kaiser

“The bigger a data set that you have, the more polls, the more surveys that you have that people undertake, the more accurate your models are going to be. That's just a fact of data science.”

“Imagine if Facebook's users received a universal basic income every day. This isn't going to be easy because it means that inherently their business model is going to take a little bit of a pay cut.”

“There's a very low amount of data literacy around people.”

“I'm so tired of making excuses for old white men.”

“Our data has been harvested, collected, modeled, and monetized - sometimes sold on as raw data, and sometimes licensed just for advertisers to be able to target us.”

“In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those surveys need to include either basic market research questions or basic political polling questions, which might be added to get your opinion on a brand or an issue or a candidate.”

“The biggest companies in the world right now are made up of trillions of dollars of digital assets that really, in my opinion, should belong to us as individuals.”

“I'm not a fan of the #DeleteFacebook campaign. I think that they can reform.”

“Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for.”

“I think of myself as intelligent and strong and principled.”

“What if in a permission-based structure, you could decide if you wanted to provide value to advertisers or to political groups? Or, for instance, share your medical data for cancer research? All those options should be available for an individual to make.”

“To be honest, it's hard when you're knee-deep in the trenches of an industry to see it how others see it.”

“Corporations like Google, Facebook, Amazon, all of these large companies, are making tens or hundreds of billions of dollars off of monetising people's data.”

“I've always had one completely nonaltruistic goal, which is to go to every country in the world.”

“Every time you work on a political campaign, half the people hate you. That's how it is.”

“The use of data for political purposes wasn't invented by Cambridge Analytica.”

“The proposal for how we were going to assist the Leave.E.U. campaign was to undertake the same type of research that we were undertaking in the United States.”

“Data is the most valuable asset in the world.”

“Cambridge Analytica never took receipt of any data or undertook any modelling on behalf of Leave.E.U.”

“If we want protection, we need to start thinking of our data as our property, because, if no one has noticed, property is held up and protected legally.”