Brian France

“I haven't had a super awkward moment. I can't think of one.”

“'Drive for Diversity' puts people behind the wheel that would never have had the opportunity. Nascar sponsors individual teams who have a person of color, somebody who would not have the opportunity otherwise. And then they're noticed by bigger teams - it's like minor-league baseball.”

“I didn't think the family business would be big enough to have an opportunity for me.”

“Getting an opportunity is one thing, but success is based on always trying to create value.”

“Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.”

“In sport and business, everybody has to win.”

“Oh, I get nervous quite a bit, actually.”

“If you look back at our history, we always tend to see drivers in waves move in one direction so it's not uncommon to have three, four or five of your top drivers exit for different reasons in a short period of time, two years, whatever it is.”

“The drivers are regular people that come from all over the country. I think the sports fans can relate to them.”

“We're never pleased when our ratings aren't growing at the rate we would like, but we understand that circumstances will always have us going one way or the other from time to time.”

“My style is to be collaborative, progressive, to look at things that seem a little bit impossible.”

“I can tell you the flag we get behind. It's the American flag.”

“We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth areas available to us. There are a variety of initiatives to create more awareness with African-Americans and Hispanics and anyone else.”

“Not everyone has the means to race stock cars - we know that - but VR technology can recreate the experience right at home.”

“I went to a couple of events with my dad for sure, and I grew up in Daytona where the races ran twice a year. But I never thought - even into my twenties - that this was going to be a big enough career for me.”

“We don't want to put new technology in that would cost teams more to compete with.”

“Nobody wants to hear my political views... so I won't be talking about that. But on diversity, nobody in this company has worked harder, done more and resourced it better than me.”

“NASCAR is not immune to the down economy.”

“We want the ability of the drivers to be the focus, not who has the latest gizmo.”

“America has always had an affinity for the automobile. It's something everybody can understand. A bunch of cars competing, and the fastest guy wins.”