Bjorn Ulvaeus

“Mostly, in song writing, my experience is that there isn't so much inspiration as hard work. You sit there for hours, days and weeks with a guitar and piano until something good comes. But the urge to write is something you have to have. A conviction, an ambition to write and never stop until you think, 'This is the best I can do.'”

“I used to look so immature, like a young man without self-confidence. There was one particular light blue, shiny cape outfit I wore that still makes me cringe.”