A biography for Bernard Arnaulthasn’t been written yet.
“I'm more concerned about Marc Jacobs than the U.S. president.”
“What I love is to win. What I love is being number one.”
“Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.”
“In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.”
“I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.”
“We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products.”
“You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.”
“I've always been pleased with the investments I've made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.”
“Mastering the paradox of star brands is very difficult and rare - fortunately.”