Aslaug Magnusdottir

“I try not to take much time off for lunch, so I usually end up with a tossed salad from the local deli.”

“Having trained as a dancer growing up, I love any dance related events.”

“I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.”

“If someone is making a very expensive purchase decision, they typically have a lot of questions about the fit and about what to wear the item with. In some cases, they'll ask for additional images or want to contact the designer.”

“I never wear pants; I only wear dresses.”

“Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'”

“I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier.”

“Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.”

“If all purchases are spontaneous and simply driven by what is seen and loved, there is a high risk of ending up with 10 cocktail dresses and no outfits for work.”

“The Stockholm street style is distinctive, with ensembles that exemplify the city's understated elegance.”

“Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.”

“Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.”

“We use digitisation and 3D-render programs such as Optitex and ClO3D to create the silhouettes, but we invented our system to let users mix and match components in real time.”

“I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.”

“We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.”

“Overall, I was extremely impressed with the fashion scene that Stockholm has to offer, both on and off the runways.”

“Designers were saying to me that they didn't have a place to sell their special pieces from the runway.”

“There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer.”

“A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision.”

“I like feminine suits with unexpected details.”