Amanda Sourry

““When small actions are taken by millions of people they really can deliver significant change.””

““By 2025 there will be around 3bn people short of water. This means ‘business as usual‘ is not an option and profound changes to our business approach and business model are needed.””

““Consumers are waiting for offers and sales which they know to expect. DIY and cutting out the middle man is a growing trend. But falling living standards have not been accompanied by falling aspirations – consumers still have the same high personal aspirations – they still want to look and feel as good as they can.””

““We’ve had recessions before but this one is different because it’s accelerating the change in the relationship between consumers, citizens and companies.””

“"Our customers don't thank us for growing market share of the same-sized pie. The marketplace has to evolve by us coming up with innovation and new benefits that will grow the size of that pie."”

“"We're in danger of seeing a real commoditisation of categories, and actually what the customer is saying over and over again is that they are looking for value AND quality."”

“"We've got to stay really close to where the consumers are."”

“"Pricing is at the discretion of the retailer. Price negotiations are always going to be robust. They're always going to be challenging."”

““Focus on results, and you can't go wrong."”