A biography for Alex Cooperhasn’t been written yet.
“I've been to some fashion shows before in New York.”
“Don't try to appease everyone. Don't try to do a million things at once.”
“I just compete with myself in a healthy way. I don't think there is anyone that I would want to be compared to, or that I see doing exactly what I want to be doing.”
“I have been so, so, so specific about everything I've done in my career. I think a lot of what I have built my brand off of is being intentional about how something feels authentic to me.”
“I know my audience, and it's a bunch of women looking for someone to advocate for them every single day.”
“I have been very intentional about being very meticulous about everything I put my name on.”
“I want to make people feel seen.”
“I always want women to go for what they want, even if only men have occupied that position in the past.”
“I am my own competition. I don't pay attention to what other people are doing and I don't consume other people's content so I can maintain an original voice. When I started, I had never listened to a podcast in my life.”
“I focus on who I am rather than trends and quick hot takes that aren't going to last.”
“I don't wash my face. Please don't judge me.”
“I have a loyal audience that sticks with me even when I switch up my content. I don't stick with what I know.”
“What it takes to be a Daddy is to be so confident in yourself and what you believe in. Even if you don't know exactly what it is, you're going to figure it out. You just have to try to be an individual rather than going with what everyone else is doing.”
“It's very important for me to spend time with my family and my friends and disconnect.”
“No one is perfect. We're all a little unwell.”
“I want to live a normal life and I think that's why the content can stay the same and I can show up in my sweatpants and my fuzzy socks. I feel like the same person because I treat myself like the same person as that Pennsylvania chick I always was.”
“Something that has been at the core of what I do and why I love what I do is connecting with human beings, so whatever venture I'm going to take on, it's in some capacity going to be fueling that community.”
“We're in a society where it's like, 'What is someone else doing? I'm going to copy that.' No, be yourself. Lean into it. Own it. Be a Daddy.”
“We loved getting married on the east coast of Mexico.”
“Everything I do is strategic when it comes to my business. But it's also natural.”