Alain Wertheimer

“We're in the business of selling pleasure. We don't sell handbags or haute couture. We sell dreams.”

“I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.”

“I don't give interviews on Chanel because it is not useful for the Chanel business.”

“We have a bad habit of not being able to do things cheap.”

“Horses are the brand value of 'Wertheimer Freres.'”