Abigail Keats

“I have made many mistakes up to this point, things like: not leaving enough time for projects and thus creating so much unnecessary stress; underestimating the time spent on the business side of fashion and the importance of fabric testing etc.! But at the end of the day remember making mistakes is an important part of the learning process! Without mistakes there is no lesson to be learnt and thus no progression and growth! So my advice is embrace your mistakes! There is no use crying over spilt milk!”

“Some advice to aspiring designers who feel like throwing in the towel….. You know the fashion industry is an extremely difficult one to crack! So hang in there, apply yourself and continue to push forward and work hard BUT REMEMBER never let go of your passion or faith in your talent, as it is this that will lead you through many difficult times and take you to the top; AND Always stay true to your design style, no matter how hard it gets as this will allow you to create something unique and special that will undoubtedly be a success.”

“To be honest I¹ve never thought of quitting! This is my love and life. I believe I was born to do this! This said ,there have been quite a few moments where I¹ve been driven up the wall and stressed beyond belief…this usually happens a week before a fashion show…deadlines running late, people letting you down etc.”

“I’m a very down to earth person who embraces both the good and bad of life and I love to smile. My motto in life is Dream, Believe, Love.”

“My Brand is an exclusive contemporary fashion label, which caters to women who look to infuse style, glamour and sophistication into their wardrobes and lifestyle. It embodies bespoke fashion and draws inspiration from both the contemporary and the classical.”